OBAH COSMETICS INTERNATIONAL
Where innovation begins with science and hair care begins at the root.
Welcome to OBAH Cosmetics International, where hair care begins at the root and every formula is carefully developed with a purpose.
Our company strives to combine advanced science, research, and innovative technology to develop products focused on care, prevention, and repair, beginning at the scalp and the root.
Our journey began with intensive research in hair and skin care. OBAH Cosmetics International was founded in 2025 by organic chemist William Uzoma Onyebuagu.
He holds master’s degrees in Organic Chemistry and Analytical Chemistry , as well as an MBA in International Business.
The company operates under the Root Miracle brand, with a focus on developing purposeful products for the care of the hair, scalp, and skin.
Mr. Onyebuagu believed that proper hair care should never focus only on the visible hair. It should begin with the root.
For years, he and his scientific team dedicated their research to developing the right approach to root and scalp care.
Through this research, they identified a combination of key ingredients at the heart of the Root Miracle philosophy.
With carefully developed formulations and appropriate concentrations of these ingredients, OBAH seeks to provide targeted care beginning at the scalp and roots as part of a complete hair-care routine.
Our mission is to combine science, research, innovation, and purposeful formulation to develop high-quality products designed to support the care of the hair, scalp, and skin.
We are committed to continuous research and product development while creating solutions that earn the trust of our customers and become a meaningful part of their personal-care routines.
Our vision is to become a trusted leader in innovative hair and scalp care by combining today’s science with tomorrow’s technology.
We envision OBAH Cosmetics International as a company recognized for continuous innovation, scientific research, purposeful formulations, and a strong commitment to quality.
We believe meaningful innovation begins with research. Science guides our formulations and our approach to hair, scalp, and skin care.
We continuously explore new ideas, technologies, and formulations that can contribute to the future of cosmetic and hair-care solutions.
Our philosophy begins at the source. We believe a complete hair-care routine should consider the scalp and roots as an essential part of proper care.
We are committed to developing carefully formulated products with attention to quality, consistency, and purpose.
We value transparency, responsibility, and honesty in the way we develop our products and serve our customers.
Our journey does not end with one formula. We remain committed to research and development as we seek better ways to advance care.
Our customers are at the heart of what we do. We strive to create products and experiences that earn their trust.
At OBAH, innovation starts with science — and care starts at the root.