CLEANSE
Memory Shampoo
Strengthening hair care infused with OBAH.
$25.99
ROOT MIRACLE • PREMIUM HAIR CARE
Strengthen. Nourish. Hydrate. Define. Discover Root Miracle hair care created for every step of your routine, from root to tip.
Root-focused hair care.
Nourishing care for your routine.
Designed for stronger-looking hair.
Moisture and care from root to tip.
FIND YOUR ROUTINE
Discover care designed for your unique texture and style.
THE COLLECTION
Build a hair care routine designed around your needs.
Explore The Collection
CLEANSE
Strengthening hair care infused with OBAH.
$25.99
CONDITION
Conditioning care designed for softness and manageability.
$27.49
STYLE
Lightweight styling care for curls, waves and definition.
$19.99
STYLE
Styling care created for twists, edges and controlled finishing.
$15.99
HYDRATE
Leave-in conditioning care for hydration and manageability.
$26.29
CURL CARE
Leave-in curl care created for hydration and definition.
$21.00
TREAT
Intensive treatment designed to complement your hair care routine.
$28.99
FINISH
Lightweight finishing oil for a smooth, polished appearance.
17.99
CONDITION & STYLE
Lightweight curl cream designed to smooth the cuticle and support soft, polished styling.
$29.00
OUR STORY
Root Miracle was created around one simple belief: healthy-looking hair begins with how you care for the roots.
Our approach combines scalp-focused care with a complete hair routine designed to cleanse, condition, hydrate, strengthen and define.
4 IN 1
THE HEART OF ROOT MIRACLE
OBAH was born from a simple idea: what you put on your scalp directly affects the health and beauty of your hair. It’s time to give your scalp the care it deserves—with powerful ingredients that rejuvenate its cells, for a striking look and a lasting feeling of wellness after just one application.
Daily hydration and protection against moisture loss (TEWL) are all a healthy scalp needs. Proper external nourishment is one of the key foundations for strong, vibrant hair.
ROOT-MIRACLE is specially formulated for all hair types. It uses a unique blend of four powerful components chosen for their affinity with both the scalp and the hair fiber: Oils, Biotin, Amino Acids and Honey.
THE ROOT MIRACLE APPROACH
Controlling, Preventing and Repairing hair damage is now achievable in the presence of Root Miracle because everything starts at the root with OBAH where Chemistry and Biology units. Root Miracle will accompany you before and after coloring, bleaching, relaxing and other natural services your hair might receive.
INSIDE THE OBAH 4-IN-1
Discover the four components at the heart of the Root Miracle OBAH approach.
Not all oils are created equal. Root Miracle uses a carefully selected blend of six oils known as A/C Oils: Argan, Avocado, Almond, Carrot, Coconut and Castor.
This combination is designed to nourish and condition the scalp and hair while helping maintain softness, moisture and manageability.
Biotin, also known as vitamin B7, is an essential nutrient associated with the health of hair, skin and nails.
As part of the OBAH formula, Biotin complements the conditioning ingredients used throughout the Root Miracle collection.
Amino acids are the building blocks of proteins and an important part of hair care.
In the OBAH formula, amino acids help support moisture retention, softness, manageability and a smoother, more resilient feel.
Honey is a natural humectant known for its ability to attract and retain moisture.
In the OBAH formula, honey helps condition the hair and scalp while supporting hydration, softness and shine.
MORE THAN INDIVIDUAL PRODUCTS
Every Root Miracle product has its own purpose, but the collection is designed to work together. From cleansing and conditioning to deep treatment, hydration, curl definition and styling, each step continues the care of the one before it.
Created for a wide range of hair textures — from fine and loose strands to coarse, tightly textured hair.
Every style may be different. Every routine begins at the root.
Care that begins at the root and continues through every step.
YOUR ROUTINE
A complete hair care routine designed to cleanse, condition, treat, hydrate, define and finish.
Begin with Memory Shampoo to cleanse the hair and scalp and prepare the fibers for the care that follows.
Memory ShampooFollow with Memory Conditioner to replenish, soften and support manageability and definition.
Memory ConditionerUse Omega Mask when deeper conditioning is needed for additional softness, strengthening and recovery.
Omega MaskRehydrate the hair with lightweight leave-in care and support curl activation, moisture and definition.
Rehydrating Leave-In · Detox CurlApply Coffee Cream through the roots and ends to support nourishment, shine and a smoother finish.
Coffee Cream · Cuticle OilDefine waves and curls, smooth edges and twists, then finish with lightweight shine and scalp nourishment.
Wrap-Sculpt · Twist & Edge Luck
THE COMPANY BEHIND ROOT MIRACLE
Root Miracle is a hair care brand owned by OCI, created around a complete approach to scalp and hair care from cleansing to styling.